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原始新聞內容是基於尼爾森這家公司的報告,而維基上對尼爾森的說明書錄如下:
尼爾森NV(Nielsen Holdings N.V.)是一家全球性的資訊和市場測量公司,總部位於紐約。
https://zh.m.wikipedia.org/zh-tw/尼爾森NV
因此這份由它所出的報告應是有一定可信度。不過最初的新聞報導中的「儲蓄率」一詞會讓人混淆。所以我再找到英文版本的報導希望讓大家能更好理解該報導的內容。
在原始報導中的「儲蓄率」指標並不同於前面的回覆中大家所熟悉的儲蓄率一詞。希望對此有了解的站友能提供更多的說明。
在以下英文版報導中,有如下描述:
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“儲蓄是越南人的DNA。因此,越南消費者仍然繼續為他們和孩子的未來繼續這種做法。
"Saving is Vietnamese' DNA. So, Vietnamese consumers still continue this practice for their and their children's future.
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所以從該報告的角度來看,越南人是愛儲蓄的。
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英文版本的新聞報導,中文翻譯置於英文段落之前。
https://m.english.vietnamnet.vn/ ... 13-9.html#ui=mobile
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在全球範圍內,東南亞消費者在儲蓄意願方面處於領先地位,在過去兩年中這種意圖保持不變。在第二季度,菲律賓人是世界上最狂熱的儲蓄者(71%),其次是越南人(70%),新加坡人(69%)和印度尼西亞人(66%)。全球客戶將其閒置現金存入儲蓄的平均值為53%(與上一季度相比增長1%)。
Globally, Southeast Asia consumers are leading the way when it comes to saving intentions, which remains unchanged over the past two years. In the second quarter, Filipinos are the world's most avid savers (71%) followed by Vietnamese (70%), Singaporeans (69%) and Indonesians (66%). The global average of consumers putting their spare cash into savings is 53% (up 1% compared to the previous quarter).
然而,在支付基本生活費用之後,越南消費者渴望花費大量物品,因為他們希望過上更好的生活。近一半的消費者願意度假(49%)。這種慾望在過去一年逐漸增長。
However, after covering essential living expenses, Vietnamese consumers were eager to spend on big-ticket items as they wish to lead a better life. Nearly half of consumers were willing to spend on holidays (49%). And this desire gradually grew over the past year.
除了假期外,46%的越南消費者希望將他們的閒錢花在新衣服和新技術產品上。此外,43%的人希望將任何閒錢轉移到家庭娛樂活動之外,38%的人希望花費在家庭裝修/裝修上。更值得注意的是,醫療保險保費的支出不斷增加,這意味著本季度獲得3分(41%,比上一季度增加3個百分點)。
Besides vacations, 46% of Vietnamese consumers would like to spend their spare cash on new clothes and new technology products. In addition, 43% wanted to divert any spare cash towards out of home entertainment activities and 38% wanted to spend on home improvements/decoration. More noticeably, spending on medical insurant premiums keeps increasing with this intention gaining three points in this quarter (41%, up 3 ppts compared to the previous quarter).
“儲蓄是越南人的DNA。因此,越南消費者仍然繼續為他們和孩子的未來繼續這種做法。隨著健康和福祉成為我們消費者的首要關鍵優先事項,能夠適應醫療保健需求的產品和服務將獲得通往越南人心靈的道路,“Quynh解釋道。
"Saving is Vietnamese' DNA. So, Vietnamese consumers still continue this practice for their and their children's future. With health and wellbeing becoming the top key priorities for our consumers, products and services that can adapt to a great demand in healthcare will earn their way to the top of the mind of Vietnamese people," Quynh explained.
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